By “Brand Identity,” we mean the way a brand looks, which is how potential customers can recognise it right away. In simple terms, a brand’s brand identity is how it plans to show itself to customers. A brand’s current market place is related to how it works and what it stands for. This is how stability is made possible by getting the whole organization involved.
Identity of a brand vs. image of a brand
The brand image shows how customers see a business and reflects its personality, character, and authenticity from the outside. Here, what can be seen and how people think of the company are very important.
On the other hand, brand identity is how a brand “dresses up” with visual features to be seen by its potential customers.
A brand image is what the audience thinks about the brand, and it shows how the customer sees the brand. A business’s brand identity shows what the company wants to do and what its mission, vision, goals, and objectives are.
The Six Things That Make Brands Successful
How to Make a Brand Identity: Seven Steps
i. Have a good understanding of yourself
ii. Find out who your customers are
iii. Learn as much as you can about your competitors
iv. Find your own unique voice
v. Choose fonts, make a logo, and think about colours.
vi. Tell Us About Your Brand
vii. Start to evaluate, and then make changes.
How can you combine all the important design elements to make a strong brand identity?
Before creating, some of the most important parts of the branding process must be put in place.
- Form and Shape
When a customer sees the shape and form of a brand’s goods, they click the CTA button. The same as –
Straight Lines: Lines that go up and down give off strong vibes. Horizontal lines show quiet and peace.
Ovals, circles, and eclipses are round shapes that show unity and love.
Edged Shapes: Rectangles, triangles, and squares should be combined with strong design elements to gain customers’ trust. It makes an impression on me.
- How to write
For a strong brand identity, the font picked for the brand’s logo or the font used on the brand’s marketing materials should be one of four types, such as Serif Fonts, Times New Roman, or Garamond. These fonts have forms like anchors, which gives the brand a reliable and traditional look.
Sans Serif Fonts – Franklin Both Gothic and Helvetica don’t have feet that look like anchors. These show that the name is up-to-date.
Fonts to Show – The unique lines and other artistic elements in Metallica fonts show that the brand has a strong personality and a bold image.
Script Font: The handwriting effect of the Allura and Pacifico fonts gives the impression that the names are expensive and girly.
A pleasing colour palette is a good way to build brand recognition because it has a psychological effect on buyers. By using carefully chosen brand colours in everything, you can change how people feel, what they think, and how they see you.
Simple brand colours make people want to keep reading until the end. The simple colours show who the brand is and work best for brand names –
- Black is classy and elegant
- Pink makes you feel feminine, soft, and rich
- Red means youth, vitality, and life.
Every business wants to be known by everyone, and brand identity is what makes that happen. By creating a strong brand identity, a company can set itself apart from its rivals, both literally and figuratively. By making a strong brand identity package, you can stand out from the crowd and look at your brand to make it better.