GOOGLE ADS/PPC
PPC Advertising: Empowering businesses to soar above the competition, one click at a time.
PPC stands for Pay-Per-Click, which is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is a method of buying website visits rather than earning them organically. In a PPC campaign, advertisers bid on specific keywords relevant to their target audience. When a user searches for those keywords on search engines or visits websites that display relevant ads, the advertiser’s ad may be shown.
Here are a few key points about PPC:
PPC advertising, when executed effectively, can drive targeted traffic to websites, generate leads, and increase brand visibility. It is commonly used on search engines like Google (Google Ads) and other platforms like Bing, social media networks, and display ad networks.